Since the 18th National Congress of the CPC, Xi Jinping has repeatedly praised heroes and role mod? els, called for advocating heroic models, highly rewarded heroic models, and vigorously supported heroic mod? els, thus forming important remarks on heroic models. Heroes and role models embody a nation’s spiritual traits. To respect and advocate heroes and models, we should gain a profound standing that people are real he? roes, heroes and role models are the backbone of the nation, the most lovely people in the new era, and the core connotation of the monument of friendship among all ethnic groups. Respecting and advocating heroes and role models helps to remember and inherit history. It is of great value to resist historical nihilism, inherit the red gene, and promote the great cause of the party and the people to achieve new victories. Advocating heroes and models in the new era, we should make concerted efforts from four aspects: concept guidance, rule of law super? vision, educational guidance and social advocacy, so as to provide magnificent historical power for the great reju? venation and the great cause of the new era.