The overseas communication of a city cultural brand is an important means for a city to shape its inter? national image and to enhance its international influence. In this regard, the government as a city manager should fully play a central role. While the government is advancing the overseas communication of Nanjing cul? tural brand, there are some problems, including lack of overall strategic planning, insufficient content innova? tion, single communication subjects, weak cultural soft power and limited communication channels. Solutions to the problems are presented, such as reinforcing top-level design, improving policies supporting, advancing in? dustry convergence, expanding communication channels, and communication via new media.