Based on the fairness preference perspective, a dynamic evolutionary game model is constructed for regulation behavior strategies of copyright owners and the Internet service providers. Relevant propositions are put forward through parameter analysis. Then, the influence of various factors on behavior decision-making is analyzed and verified. The results show that: from the perspective of fairness preference, when the benefit distri? bution coefficient is smaller than a certain critical value, the proportion of supervision and efforts between copy? right owners and Internet service providers is positively related to the supervision cost of the copyright owners, to the punishment of Internet service providers when they do not work hard, but negatively related to the coeffi? cient of benefit distribution. When the benefit distribution coefficient is greater than this critical value, no matter what strategy the copyright owner chooses, working hard on service management is always a stable strategy of the behavior evolution of the network service provider.