基于价值链的虎牙直播盈利模式研究
作者:
作者单位:

兰州财经大学会计学院

作者简介:

向桂霖,女,主要研究方向为管理会计理论与方法。

通讯作者:

中图分类号:

F275

基金项目:

兰州财经大学教学研究项目(LJZ201806)。


Research on the Profit Model of HUYA Webcast Based on Value Chain
Author:
Affiliation:

School of Accounting, Lanzhou University of Finance and Economics

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    摘要:

    目前我国网络直播行业步入转型调整期,企业发展面临一定困境。盈利是企业持续健康发展的基础,企业的盈利模式决定了其盈利能力。价值链是盈利模式的前提和基础,盈利模式又是价值链的体现和保障,二者同为企业价值创造的一体两面。因此,基于价值链视角,以虎牙直播为案例,对其盈利模式进行要素分析,并构建出基于价值链的盈利模式动态体系。

    Abstract:

    At present, webcast industry has entered a period of transformation and adjustment in China, and the development of related enterprises is facing certain difficulties. Profitability is the foundation for the sustainable and healthy development of enterprises, and the profit model of an enterprise determines its profitability. The value chain is the premise and foundation of the profit model, while the profit model is the embodiment and guar? antee of the value chain. Both of them are the two sides of the enterprise value creation. Therefore, based on the perspective of the value chain and taking Huya webcast as an example, this paper analyzes the elements of its profit model and builds a dynamic system of the profit model based on the value chain in order to provide an in? spiration for enterprises in the webcast industry.

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  • 在线发布日期: 2023-03-31
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