The new generation of artificial intelligence (AI) has exerted an all-round influence on the education field. Facing the impact of the wave of the AI, the college counselors will see new changes in their work. As the backbone of ideological and political education to college students, they should actively familiarize themselves with the educational application of the AI technology. From the perspective of materialist dialectics, we should not only see the new opportunities but also the new challenges brought to counselors by the technology. In an era of the AI, the effective coping strategies for college counselors are: the first is to grasp the opportunities of the era and put in place the central tasks; the second is to fulfill the dual role mission and meet the challenges of AI; the third is to keep up with the requirements of the era and strengthen specialization and professionalization.