In the new era, network information technology has gradually integrated into people's daily life and ideological and political education is no exception. The new era has promoted the rapid development of network ideological and political education in colleges and universities, constantly adding new elements to it and opening up new horizons. Facing the new situations, new scenes and new practices, the network of ideological and political education in colleges and universities must clarify the reality and dilemma in the process of dissemination. We must adhere to the positive guidance of advanced culture, position development, circle or group thinking, model guidance, and network management,so as to enhance the teaching effect and the education effectiveness of ideological and political education, this will further promote the comprehensive development of the education subject and work together to cultivate newcomers of the era who are ideologically qualified, politically credible, both talented and talented, and fully developed.