The formation of consumption in the West and China has different trajectories. The formation of western consumer society is a necessity for the development of capitalist productivity. Beginning with Fordism, the main consumers of the western consumption society are gradually transferred from the upper class to lower class, and a mass consumer society emerges; then the consumer society is upgraded to postFordism, and the consumption pattern dominated by personalized consumption becomes the mainstream, meanwhile the demand for cultural consumption rises rapidly. In the context of globalization, the influence from western consumer culture is an important external factor in the formation of China’s consumer society. Developing in accordance with the market economy, China’s consumer society has initially formed at present. Besides, China’s consumer society is out of balance. On one hand, regional development is uneven, including urban and rural areas and different regions, on the other hand, group development is still imbalanced, mainly existing in intergeneration and gender difference.