基于可持续发展战略的企业社会创新模式研究——以华润集团为例
作者:
作者单位:

兰州财经大学会计学院

作者简介:

孔陇,男,教授,主要研究方向为会计理论与方法。

通讯作者:

中图分类号:

F273

基金项目:

国家社会科学西部项目(12XGL008)。


A Research on Corporate Social Innovation Model Based on the Sustainable Development Strategy——Take China Resources Group for Example
Author:
Affiliation:

College of Accounting, Lanzhou University of Finance and Economics

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    摘要:

    以华润集团为例,通过研究发现,企业社会创新应以由内而外的CSR为导向。对内,企业应积极履行对股东和员工的责任,保障股东利益为企业社会创新获得稳定资金支持,维护员工权益激发其社会创新活力,提升企业社会创新能力;对外,企业应主动承担对供应商、客户、环境和公众的责任,将社会创新理念从企业业务链上游供应商传递至下游客户、环境和公众,增强企业社会创新影响力。此外,企业还应积极取得政府支持,政府不仅可以为企业社会创新提供政策帮助,还可以引导企业发现社会创新的新领域。

    Abstract:

    This paper takes China Resources Group as an example to analyze how enterprises can combine the actual situation with social innovation. Research has found that corporate social innovation should be guided by CSR. Internally, enterprises should actively carry out the duties for shareholders and employees. Protecting the interests of shareholders can obtain stable financial support for the enterprise’ social innovation, and maintaining employees’ rights will stimulate themselves’ social innovation vitality, and promote the enterprise’ social innovation ability; Abroad, enterprises should take initiative on the responsibility of the suppliers, customers, the environment and public, the concept of social innovation from business chain upstream suppliers to downstream customers, the environment and the public, enhance corporate’ social innovation influence. In addition, enterprises should actively obtain government support. The government can not only provide policy help for corporate social innovation, but also guide enterprises to discover new areas of social innovation.

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  • 在线发布日期: 2023-04-27
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