Taoist naturalism involves abundant ecological wisdom, which is chiefly embodied in the theories that man and nature areunified and that Tao follows the nature. These theories are of significant value to college students’ecological concept education: “unity of man and nature” inspiresthe establishment of their concept of ecological harmony; the idea that “everything is equal without nobleness or meanness” boosts the formation of their concept of ecological equality; the philosophy that “Tao follows the nature” promotes theirwuwei practice (effortless action) abiding by the natural laws; “spontaneity” leads to the development of their scientific consumption view. The integration of Taoist naturalism into the education of college students’ecological concept can be carried out through classroom education, social practice, and new media.