Brand model construction and brand strategy implementation by adopting the experience and methods of enterprises and governments and introducing brand concept into college teachers' basic party construction will berealistically significant and instructive for improving the quality of college basic party construction. Based on a comprehensive analysis of elements of college teachers' basic party construction, namely,tangible identification, intangible distinction, and brand subject, a brand model was attempted to be constructed and college teachers' basic party construction brand is explored in practice with College of Computer Science and Technology of Nanjing University of Aeronautics and Astronautics as an example.