Due to its rapid spread speed, large volume, wide coverage, convenience and strong interaction, the new media is strongly rewarded by undergraduate students, and also brings challenges to the ideological and political education. The ideological and political educators in colleges and universities must fully take advantage of the intersubjectivity theory, and firmmly establish a" born for this" educational concept to ensure the principal position of college students in the process of ideological and political education. They also should create new education methods and adhere to the following principles: guiding students' thought instead of controlling; fostering students' personality instead of depressing in education management; persuading is more efficient than blocking in education attitude; On the relationship between teachers and students, it friendliness is more efficient than alienation in faculty-students relationship.