The information age enables people to think boundlessly and express ideas freely. All kinds of literature, music, painting and any other art works have flooded the virtual cyberspace. Due to the uniqueness of self-media, the identification and the protection of its copyright demands being taken into consideration. Breaking through from the right holders, infringers and platform maintainers, we should analyze the characteristics of the works in the self-media and take private and public measures to construct the copyright protection system with main focus on prevention and with private measures preceding public ones and to deal with the infringement of self-media copyright.