Relying on the emergence and development of the labor model of the online appointment platform based on algorithms and big data, the internet economy has subverted the employment relationship, manage? ment system, and labor-management relationship in the traditional labor model, and shaped a new labor model. But with freedom and high income as slogans, the internet economy in China has caused more serious alienation of online labor. When we return to Marx’s theoretical logic and standpoint, the Internet-based appointment plat? form in the data age has not been separated from the control of traditional labor-management relations. Artificial intelligence such as algorithms and data are still used as advanced scientific and technological forces to promote the development of social civilization. Behind the social consequences is still the power of capital manipulating everything. Under the socialist market economy system, while using capital to vigorously develop and promote the economic model of emerging business formats, it is necessary to avoid the negative effects of improper eco? nomic development of emerging business formats, improve the balance of digital economic development and la? bor rights, and build harmonious labor relations.