As media integration continues to deepen, Chinese variety shows for mass entertainment have undergone structural changes—shifting from simple transplantation and global copying to exploring minority culture and Chinese characteristics. China’s huge market potential has given new energy to original Chinese variety shows, some of which with novel models and universal contents have been exported overseas. This essay analyses the reasons for the success of many original variety shows in terms of diverse audiences, vertical content mining and circle-crossing communication mechanisms. Finally, it suggests that domestic variety shows still need to maintain their popularity through the process of self-upgrading and iteration, as well as establishing the communication strategy of“from minority culture towards public expression”to achieve the overall improvement of ideology and artistry.